"It hugs my body and caresses my soul"
This is the subject line of the latest email from Scent Beauty on Cher's Eau de Couture. "It gives me peace and comforts me. It makes me happy and gives me strength."
I'm all for aroma therapy but this ad sounds like we're pitching a magic, superfine, sunshine elixir!
"Now gather round folks. I heard you say you wanna pick-me-up that won't let you down. You're looking for a cure?….It's gotta relieve your sore bones, your aching tones and your runny nose!"
It's a good scent. But it does not exactly 'caress my soul.' In fact, this advance on my soul is not required from my beauty products.
My mom recently sent us boxes of keepsakes from our childhood, including art attempts, grades, our birth announcements… all that stuff. I've slowly been working through it. I can only take small amounts of my little-shit self so I have no idea how my mom put up with me. As the budding writer in the family, there are copious amounts of notes requesting sleepovers with Krissy (who lived behind us) and petitions to redress unfairnesses unspecified.
The above letter was written on clown stationary and I had a vague memory today of covering it with the balloon stickers it came with. The letter starts by introducing myself to my mother (in case she doesn't remember me) and then launching into my Christmas wish list, which includes the overbearing request depicted above for "a sher doll" and a dog and a cat. I go on to concede that a cat is unlikely (some of us were allergic), but this was probably just a negotiating tactic on my part to leave room for bargaining down to the doll and the dog. I proceed to explain to her how much I like her and then attempt to illicit from her some positive feelings toward myself.
I have to report the scheme worked as I did get 'a sher doll' that year. And Sonny too. But we already had a dog and I didn't get another one.
Which is all to say I've been a fan since before I could spell Cher, which makes my appreciation almost pre-verbal. Almost. Clearly, I already had a very big mouth.
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