So last week Cher scholar Michael sent me an essay that somebody published which was basically a strategy paper for the later-day variety show of Sonny & Cher. Not a paper from 1978. A paper from 2024. Which is shocking in itself, as Cher scholar Michael pointed out.

There were a few issues with the brief paper, including no specific examples, certain factual inaccuracies around the timing of Nelsen ratings, a lack of understanding the show’s then-significance on women, a seeming lack of correctly reading the second variety show’s tone and themes of humor and, most interesting, the suggestion that writers of the second show should play off Cher’s singlehood, an idea which exposed the possibility that the paper’s author had not seen Cher’s interim solo show on CBS or knew about her new marriage to Gregg Allman and subsequent pregnancy during the second show.

But then again, this is deep-fan knowledge these days. Even people who saw the show on live TV have all but forgotten those scandalous details, although they were public enough at the time to make jokes about on the show. I chalk this up to the gravitational force of Sonny & Cher. What rockstar romance could compete?

But seriously, I am always surprised that the general public does not know about Cher’s second marriage to Gregg Allman or that she has a second son. It reminds me of my own surprise upon learning that Elizabeth Taylor had any children. It’s like if you don’t hear from a celebrity’s offspring either doing very well or very poorly or writing a tell-all book about their childhoods, they don’t seem to exist in the somewhat-fictional star-o-sphere.

But anyway, the paper did have a gem. It included an image of this 1972 Sonny and Cher concert review. Scholar-score! I’m going to type out the full review here because it illustrates how big Sonny & Cher were in 1972 and how different the assessment was then of Cher’s talent. For some reason, she was less of a target when she was married and more of a target when she was a solo artist. We should think on that for a bit.

Sonny, Cher Pack Arena by Mike Kalina
from the Pittsburgh Post-Gazette, August 16, 1972

A capacity Civic Arena crowd last night was treated to a lion’s “Cher” of music as Mr. and Mrs. Bono—also known as Sonny & Cher—performed in a concert in which the distaff side of singing team radiated throughout.

Sonny and Cher opened their act with “All I Ever Need Is You” and proceeded to do most of the hits that made them famous including “The Beat Goes On,” “I Got You Babe,” and “A Cowboy’s Work Is Never Done.”

Sonny’s only solo was “You Better Sit Down Kids” which originally was a hit when Cher recorded it in the late 60s. Among the numbers Cher soloed on were “Gypsys Tramps and Thieves” and “The Way of Love.”

In all her numbers, Cher showed off her surprisingly powerful voice which also can convey great warmth and feeling. Other numbers were the Nilsson hit “Without You,” “Rainy Day Feeling,” “United We Stand” and “the Carole King tune, “You’ve Got a Friend.”

Although Cher is clearly the stronger of the two vocally, she never overly-dominated the performance as a good wife shouldn’t. [Oh boy.] Both projected warmth to the audience in not only their numbers but also in their brief chats with the crowd before the songs.The couple interspersed their numbers with comedy patter, much in the same vein as the routines they do on television. I think a lot of the jokes that they did, all of which I had heard them do before, took up a little too much time, which could more judiciously have been spent singing.

[A recent comic was discussing this situation on a TikTok reel the perishability of jokes in contrast to the robustness of older songs in a music set. There’s a pressure to produce new jokes in comedy, alternatively to play old songs in pop and rock shows. I could see how this might put pressure on an act that does both, like the Smothers Brothers or Flight of the Conchords or Sonny & Cher.]

Two songs they weren’t able to fit into the show were “Living in a House Divided” and “When You Say Love” both of which are big sellers now.

[I am surprised those songs were big enough hits to warrant a note about a review missing them; but it’s also interesting to see that Sonny & Cher weren’t pushing their hits on the record shelves.]

The crowd was estimated at 14,200, a record for the Arena which previously had been held by the recent show here by the Rolling Stones.

[Ok, let’s mention that again for those watching from any Halls of Fames: Sonny & Cher broke the arena record set by the Rolling Stones in Pittsburgh. in 1972.]

Sonny and Cher previously had appeared at the Arena in 1966 but their popularity was not nearly as great as it is today. In a pre-concert interview they both agreed that they owed a lot of their current fame to their television program. Also, they said that their act today has more of a general appeal than it did when they played the Arena the last time when their records were the only thing they had going for them.

Backstage the superstar couple was very pleasant with reporters and gave a rather candid interview which touched on the high—and low—points of their career. They also posed for photos and signed autographs not as though it was a chore, as many stars give the impression, but as if they enjoyed it.

Opening the show was bright young comedian David Brenner, who is familiar to viewers of the Johnny Carson show. Brenner said that several years ago his career was given a big shot in the arm by an engagement at the Civic Arena which opened up a lot of doors to future concert dates.

“I owe a lot to this place,” he said.

Just eight years later People magazine will note “Cher’s shallow talents,” a comment the likes of which we would see throughout the next few decades for her shows and records. In fact, I don’t think she ever received a good review from Entertainment Weekly ever. This 1972 review also illustrates why Cher may have wanted to be inducted into the Rock and Roll Hall of Fame as Sonny & Cher and not just as a solo act because we often forget that this duo did break some records, too.

Here is another set of two reviews from March 1972 in Fort Wayne, Indiana (with photos) and a photo snippet from September of 1972 where Steve Martin opened for them in Memphis: