This year's Superbowl was pretty exciting this year considering Mr. Cher's Scholar's team, the Kansas City Chiefs, won after 50 years of not winning.
So it was a rare occurrence of not only Groundhog Day falling on a Superbowl day but also a rare occurrence of my celebrity obsession coinciding with his sports obsession.
There were two commercials for Jeep that resurrected Bill Murray's famous role in the movie Groundhog Day, both which included location and full scene recreations, including the scene where Bill Murray wakes up hearing Sonny & Cher's "I Got You Babe" playing on his radio. Both commercials played the Sonny & Cher song throughout the ad.
Early in the game a shorter commercial appeared and then in the 4th quarter, the extended version played where Murray walks around the town, (his brother also reprises his role as the mayor), then breaks out of the story upon discovering a Jeep and joyriding around with the 
groundhog in tow. As the days repeat, it never gets old.
In the longer ad, the full song plays. Murray even sings along to the song as he drives along. He actually sings this: "There aint no mountain we can't climb…in four wheel drive!"
More about the ad:
https://tvline.com/2020/02/02/bill-murray-groundhog-day-super-bowl-commercial-2020-video-jeep/
And a video blogger talking about why it's great and how challenging it was to arrange and pay for: https://www.youtube.com/watch?v=j7NqfEVMC74
Turns out it was the USA Today Superbowl ad fan favorite:
https://adage.com/article/special-report-super-bowl/jeeps-groundhog-day-commercial-wins-usa-todays-super-bowl-ad-meter/2233626
