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Tag: Eau de Couture

Cher Decades Smell Testings

Spray2So last year Cher released a fun new product in her new perfume line, four different perfumes called Decades (based on the 1960s, 70s, 80s and 90s). I was very excited to see what this was all about. Unfortunately, I was too excited because the night I received my spray-bottle versions I opened and snorted them immediately without trying a blind test them myself. Which I immediately regretted. 

So now whoever comes into the house is subjected to a Cher perfume smell test. For the most part, the test smellers have failed miserably and there seems to be no rhyme or reason who does better or worse (age, schnoz, recall ability). Seems it's hard to guess a decade by its scent although it doesn't seem an illogical task; decades do have particular smells: incense we associate with the 60s, that Windsong perfume I religiously purchased every year for my mother's birthday in the 70s, Calvin Klein in the 80s and, of course, teen spirit in the 90s.

That scents are so hard to ID is not surprising to me, though. There was a Children's Museum in St. Louis called The Magic House that my friends and I used to visit long after we were children (it was that fun) and The Magic House had an exhibit of boxes on a table with steel lids. You'd open each lid one by one and there'd be a powerful smell you were supposed to identify. The smells would be so familiar but impossibly illusive…like banana. 

The Results:

Mr. Cher Scholar (3 years older than me) initially ID'd all the smells correctly and then second-guessed himself and changed two of his answers. He said distinct memories came up from his childhood for each smell. The 60s scent had a floral smell he associated with that decade, the 70s scent reminded him of his mother's Jean Nate; and the 80s smelled like a date.

RollerballI gave the rollerballs out as a gift for Christmas. Dave (same age as me) guessed them all correctly. He couldn't articulate why. My friend Julie (younger but 80s era) got them all wrong. After knowing the correct smells, she did associate her mom's perfume to the 80s scent.

I threw two small Christmas parties this year (due to Covid). The first party was for my local cousins (both 60s kids). The party was a bit of disaster as the family was fully lactose intolerant and the menu was unintentionally dairy-laced. My cousins Mark and David both failed miserably. I blame the dairy.

The second party was for local friends all of whom were 90s kids. (I made sure to gather dietary requirements this time.) My friend Mary ID'd the patchouli in the 60s bottle right away. But got the others wrong and then proceeded to fold her answer sheet into an origami swan. Her husband Peter got the 60s/70s right but not the 80s/90s. He said he could tell they went from strong to subtle decade by decade. Melo got them all right but she cheated and guessed by the color wheel. Kalisha got the 70s/90s right but not the 80s/60s.

Rollerball2Last week, I just took a trip to Cleveland to try the rollerballs out on family members. My sister-in-law (five years older) got one right (80s), my brother (5 years older) got them all wrong, but did keep the 60s/70s together (which he said were more pungent) and the 80s/90s which he said smelled more contemporary, sweet, warm and leathery. My mother (1940s generation) made all the same guesses my brother did. My Dad (same generation) got only the 70s scent right.

You can get the rollerballs separately or in a set. 

Soon, according to Cher's Instagram, we will be able to buy the fancy bottles in all the decades too. Decades-bottle 

Cher Eau de Couture Vs. Uninhibited

CpCher Eau de couture by Scent Beauty is still for sale. They're offering a travel atomizer now and a collector's edition which looks like the first edition with  chain-mail innards. Regrettably, the collectors detail page gives no indication as to what makes the collector's edition special. At that price point, that's not very motivating. I wish they would diversity into lotions and other products but maybe that's beyond the scope of this company.

For my friend Christopher’s birthday, I sent him an extra bottle of Uninhibited that I had lying around plus a new bottle of what he calls "Cher Perfume" or CP. I thought he could do some good comparisons and he sure did. These are his thoughts after wearing both scents for three hours.

He said of Uninhibited: it's “remarkable how assertive only two sprays are…the fact that it can retain that strength from a bottle 25+ years old…it dominates my personal space.”

CP is “by no means a duplicate of Uninhibited.” Uninhibited is “decidedly ‘female’ to me because it is highly floral…not ‘girly’ smelling….no sweetness…would classify as a more ’dry’ perfume….somewhat matronly quality (which is very odd because that is not a word one would ever associate with Cher)….because the composition seems somewhat old-fashioned/traditional insofar as the main quality is a musky/powdery note…perfumes that are ‘younger’ and/or more contemporary have gotten away from that angle, often emphasizing instead more gourmand profiles Preissue-perfume(food/bakery scents) or aquatics (lighter/saltier/more metallic)…there’s also a green or vegetal component that I can detect." He added that he's not much of a fan of this type of profile.

CP, he says, uses the basic profile of Uninhibited but "updates it in a number of ways…the powdery quality is sufficiently dialed down…tilting the scent more towards a unisex impression…green notes can be dark or dirty but these have a clean, bright quality…the scent is more complex…more multifaceted." He loved new perfume saying "The CP goes into rotation tomorrow.”

Meanwhile, a pre-issue bottle of Uninhibited went on eBay last week and sold for $399! So that perfume is still doing well as a resale.

 

New Perfume Just in Time for Christmas

Eau

So as you may know, Cher's new perfume is available in time for all your $$$ stocking-stuffer needs, Eau du Couture. Does the name have to have so many vowels in it…so hard to spell. 

You can buy it here: https://scentbeauty.com/products/cher-eau-de-couture

I really like mine, which isn't a big surprise (and yet it kinda was when I opened it) because I liked Uninhibited and this smells very, very similar. My friend Christopher remarked that this is comforting, the idea that Cher has a one-stop smell and not a perfume opportunist like other celebrities. 

I'm not alone in my assessment either. Early reviews from frangrantica are making similar comparisons. And to remind you, here are the old reviews of Uninhibited. Or current reviews of it, as the perfume is still selling on eBay used. 

The commercial isn't quite as romantic as the last one from the 1980s and they lack her son Elijah or current boyfriend in them, but this making of the commercial was very lovely. 

MakeupHere's also an interview to go with the launch: https://www.youtube.com/watch?v=QkM8REYt6Iw.  I love the tour they take her through the decades.

Cher-side-stareHave you seen those videos of people quietly doing things on YouTube? They're called ASMR videos and they tap into our audio sensory fetishes. Here's an article explaining ASMR. There's a subset of Youtubes around opening boxes. A Cher fan gets into the act in this video of hands opening the bottle. We didn't have that in the time of Uninhibited. It's oddly addictive. 

And here's the straight-out commercial which I've only seen online: https://www.youtube.com/watch?v=voRq6jdl6FE

At one part of the making-of video, we get the very intense Cher Stare (eek!) albeit a side-glance one. The Cher stare always makes me feel like I'm trouble for something, like in this case only buying one bottle of Eau de Couture so far!

I promise Cher, I'll buy the gift set when it comes out!! I swear!

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